Fashion marketing relates to setting marketing strategies for fashion companies, advertising and promoting the right products at the right time. Understanding the latest trends and case study analysis and using it as the foundation for developing the future plan of action. Fashion heavyweights like Versace and Armani accredit fashion marketing. In fact it was Gianni Versace who first introduced the concept of fashion marketing to the fashion industry. Even the not so prominent fashion companies realize the necessity of this concept.

Today, fashion marketing jobs can be found with:

• Fashion designers
• Textile manufacturers
• Department stores
• Fashion schools
• Fashion magazines
• Mail-order companies
• Fashion websites
• Fashion salons

The growth rate in fashion marketing jobs which is expected to reach 35% per year by 2010 provides sufficient evidence.