Luxury Brand Management implies managing the reputation of internationally recognized brands of the luxury and design world, including accessories, perfumes, cosmetics, wines etc., and is suited for students willing to enter design, marketing, product or project management, display, merchandising, licensing. You’ll learn to create product value and prestige in a quickly changing environment, and focus on areas unique to luxury products, such as creativity and intellectual property rights, among others:

* Branding Across Borders
* Consumer Behavior
* Creation & Developing Luxury Brands
* Customer Relations Management
* Luxury Advertising
* Luxury & Brand Management
* Luxury Products Development
* Managing the creative process.

Branding sector has been showing a steady growth of 15% p.a. every year. IIMA will be starting retail sectors Courses on luxury and retail management in collaboration with some top European Institutes.